“Saying the Name is in itself mindfulness; mindfulness is the nembutsu; the nembutsu is Namu-amida-butsu.” —Shinran-shōnin (1173-1263), Passages on the Pure Land Way Collected Works of Shinran, Vol. 1, p. 296 “Be true to yourself” is a fashionable expression of the philosophy of not worrying about pleasing other people, living up to someone else’s standards,…