Definitely Back in Japan #12: Pedestrian walking in the bicycle-only lane, cyclist talking on cellphone in the pedestrian-only sidewalk.

IG NEWS—Ivanka Trump announces April 1st launch of a new brand in honor of her father.

“Boo-Boo” in Japanese is (1) child’s word for automobile; (2) sound a pig makes. Add a cute car/pig character to create a brand that is instantly memorable and humorously meaningful.